This project promoted natural farming by providing farmers with training, mobile-based advisory services, and access to agricultural information to improve sustainable farming practices and rural livelihoods.

The project supported farmers in adopting natural and sustainable farming methods through the use of mobile technology and community-based advisory services. Farmers received timely guidance on natural farming practices, crop management, soil health, organic inputs, and sustainable agriculture through mobile communication and media-based helplines. The initiative enabled farmers to access expert advice, practical information, and technical support, helping them make informed farming decisions and improve productivity while reducing dependence on chemical inputs. By combining technology with agricultural extension services, the project strengthened rural livelihoods, encouraged environmentally sustainable farming, and improved access to knowledge for farming communities.