Jan Swasthya Sahyog (JSS)

A business model for marketing handicrafts

Location: Uttar Pradesh

JSS proposed vocational training, with stitching and cloth bag making the core focus, at multiple sites. JSS held two vocational training courses in rural areas of Allahabad (Prayagraj), Uttar Pradesh. Each course ran for two months and taught sewing of all common garments, especially women's clothing. 67 young women were trained and gained a sense of economic empowerment from their new skills. They have begun to earn money by taking in sewing jobs in their villages. Even though the demand for sewing and mending is not constant, the women are pleased to be capable of earning income from small jobs.